Black Red White Group

The BRW Group is the largest furniture group in Poland, a manufacturing and distributing furniture and  interior decorations. The company has been operating in the retail market for over 20 years and has a wide-ranging national and intrnational distribution network.
The Black Red White S.A. Capital Group comprises 11 foreign units, incluing Slovakia, Ukraine, Belarus,Hungary, Russia, and Bosnia and Herzegovina.

Tasks and objectives

Black Red White Group has been using our technology solutions for online sales operations since several years. We constantly develop the project with new functionalities and solutions, and have permanently transferred the offer of dekoracje.brw.com.pl to the main website.

The website serves as a platform for showcasing furniture and decorative accessories, building brand image, and providing an additional sales channel with an attractive and transparent presentation.

 

The website has  a wide range of product cards that allow users to view details such as the color of fronts, cabinets or countertops, key features, manuals, reviews, and related products. Videos from YouTube can be added to the published content to enhamce the user experience. We have made multiple improvements to enhance the website's usability and otimize it for search engine positioning.

The implementation involved integrating the platform with other systems previously used by the Client, including:

  • Luigi's Box search engine
  • Allegro  online trading platform
  • reviw website - Opineo.pl 
  • TD Integral platform
  • HRlink online employee recruitment system
  • SARE mailing platform
  • internat ERP systems (Safo and Maat)

Additionally, a product feed has been created that contains a description and attributes of the products available in the online store. The product file enables communication between BRW.pl and the YouLead and Homebook.pl platforms.

Benefits for the Client

  • Modern and customer-friendly online store,
  • brand promotion on the web,
  • attractive display of products offered,
  • responsive version makes it easier to reach customers using mobile devices,
  • three language versions: Polish, English, Slovak,
  • lots of dedicated modules and integrations. 

 

... and what can we do for you ?
 
 

Contact us

×

Please describe your needs. We will contact you back as soon as possible.