Continental is renowned worldwide for producing top-level reliable and safe tyres for different types of vehicles, such as passenger cars, commercial vehicles, and two-wheelers.
Their expertise lies in designing and manufacturing high-performing tyres that can withstand different road conditions. With a focus on innovation, Continental remains at the forefront of the automotive industry by introducing ground-breaking technologies that enhance safety and performance.
ContiOne – B2B loyalty programme
Tasks and objectives
To strengthen Continental's partnerships, we have implemented a loyalty program that aims to incentivize specific activities for car repair shops.
The company’s primary goal is to provide adequate support to these businesses while also rewarding their efforts. This program is designed to assist repair shops in offering the best service to their customers while promoting the use of Continental tyres.
By doing so, Continental builds long-lasting relationships with their partners and creates a mutually beneficial environment for all parties involved.
The aim of ContiOne has been the support for car repair shops that are partners of the brand.
As a participant of the programme, you can earn two currencies by performing specific actions, such as purchasing Continental products or participating in industry courses and games.
These currencies can be exchanged for Continental gadgets or any of the products available in the extensive catalogue of rewards. The loyalty programme also enables users to view their purchase history and track the number of points earned.
By actively participating, users receive special promotions based on their previous activities, which will motivate them to continue engaging with the programme. With it, one can take advantage of a range of benefits to support their business while receiving access to rewards.
Encouraging activity through promotions within the implemented loyalty programme effectively boosted brand recognition among B2B customers.
Benefits for the Client
- Increasing interest in new technologies offered by the brand.
- Increase in purchases of promoted products in the autumn/spring seasons.
- Increasing brand recognition, thanks to the use of branding materials available to participants.
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