LG Electronics is one of Korea's largest conglomerates. After Samsung Group, Hyundai Motor Group and SK Group, it is the fourth largest company in South Korea.
Its core business activities are focused on energy, chemicals, electronics, and telecommunications. With approximately 140,000 employees working in 120 locations worldwide, the company plays an active role in global economic markets.
Educational service for LG Electronics
Tasks and objectives
We have created an educational website for LG Electronics. The app combines the marketing tools offered by LG - the LG Air Conditioning Academy and the "Liga Graczy" loyalty programme that operates on the Polish market. Strefaklimatyzacji.pl provides professionals and end users with valuable information, materials, and advice.
The service is designed to help people trying to buy an A/C. Users have direct access to experts who can help with the choice of the most suitable equipment, its installation and seasonal maintenance.
The forum allows users and experts to exchange and discuss ideas. This functionality also gives users a sense of involvement in creating the website. Those running an HVAC business can create a company profile in the installer database and include photo galleries of their projects.
This allows users to find the best installers in their area. The website was integrated with the external system of the "Liga Graczy" loyalty programme. This made it possible to create a reliable ranking of HVAC companies. The portal was implemented using our own Edito CMS, ensuring efficient operation and allowing for easy future expansion.
Benefits for the Client
- dedicated tool for installers
- extensive knowledge base on air conditioners
- modern brand image
- improvement of communication at various levels
- loyalty and community building
- intuitive administration panel
- service that supports the business of the Client
... and what can we do for you ?
