Nowodvorski Lighting is one of the largest decorative lighting manufacturers in Poland and Central and Eastern Europe. The company has been operating on the Polish market since 1994.
From the beginning, it has been focused on inspiring projects, high production standards, modern technologies, and automation of work.
Tasks and objectives
In cooperation with our Client, we designed and implemented a new image-building service www.nowodvorski.com, in Polish and English versions.
The website is based on the functional Edito CMS platform, which, in combination with the technologies used, ensures high performance. We integrated it with the Product Information Management (PIM) platform, which enabled the automation of product catalogue management.
An efficient website in combination with the PIM platform
is a sales driver for customers.
The modern website presents a wide range of products. It is divided into 4 catalogues, each presenting a range of products for use in a specific area.
The catalogues are equipped with advanced search filters, making it easier for the customer to find the perfect product. Product cards include a detailed description and all relevant technical information. The website has a dedicated B2B section for business partners and designers, who can access a database of 3D models and up-to-date corporate information. The service includes data about the company and its business partners across Europe, with maps to help find them.
The website has been optimised to improve speed and performance. We have introduced a code-splitting mechanism - only the styles and scripts that the user needs are displayed on a given page. We also used a custom CSS, which reduces the final weight of the system.
Moreover, its features, such as content visibility and lazy loading for photos, positively impact page rendering. In addition to integrating with the PIM system mentioned above, the site was also connected to the FreshMail programme for sending newsletters and mailings.
Benefits for the Client
- Modern and functional website in line with the nature of the company's products
- clear and aesthetic layout,
- high page performance,
- attractive way of product presentation,
- areas for partners and designers.
... and what can we do for you ?
