Shell is a global group of energy and petrochemical companies focusing on the most efficient use of resources and attracting new sources of energy. Shell has been operating in Poland since 1992 and throughout the country it has almost 400 gas stations and shops.
Loyalty programme Shell Helix"
Tasks and objectives
The loyalty programme Shell Helix a Affiliate Club was built on a Motivation Direct platform.
The program is designed for owners of independent garages, selling Shell Helix oils. Shell Helix Affiliate Club works since 2013. Participants can not only exchange points for prizes but also gain additional benefits such as marketing support.
At the time of writing, there are over 2,400 users actively benefiting from Shell services. The Loyalty platform has helped to increase brand awareness and reach among garages. The plaform serves as a trusted source of reliable information on Shell products and news, allowing our users to keep up-to-date of the latest industry developments.
The loyalty program is available at: www.shellhelix.pl. The Website was created by Motivation Direct, a company closely associated with Ideo.
Benefits for the Client
- business support,
- creating positive relationships with program participants,,
- stimulation of the purchasing process for certain products offered by Shell.
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