Our main objective was to use the Mirakl marketplace system to seamlessly combine offers from various sellers.
When the user reconnects to the Internet, the information is sent to Google Analytics. This solution can be used to analyze the behavior of potential customers. To make the site load faster when navigating through it, we used Single Page Application (SPA) technology. This allows for dynamic rendering of page elements as the user browses through them.
Our new architecture includes the newly integrated PIM system, which is essential for efficiently gathering, standardizing, and controlling product data from various sources.
"With all relevant information such as names, descriptions, features, technical information, and graphics stored in a single location, we can easily integrate external offers with our own products on the Black Red White Store in a structured and streamlined manner". Mariusz Nowak, E-commerce and Omnichannel Strategy Director, Black Red White
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The advanced two-way synchronization ensures that the store page is always updated with the latest product and supplier information. This, combined with the automatically generated filters and subpages, makes it incredibly easy for customers to navigate and find the exact products they need.
Plus, the offer evaluation algorithm guarantees that customers are presented with offers that best match their needs, making their shopping experience even more satisfying and streamlined. By constantly synchronizing prices, customers can easily access the latest information on product costs.
With the creation of the new marketplace, we have brought together suppliers and sellers in the "furniture and interior design" category, providing customers with a convenient one-stop shop for a wide range of products. The partnership with Mirakl has enabled Black Red White Group to enhance its position in the online furniture market and reach a larger audience. Moreover, they can use the Przelewy24 system to make a hassle-free one-time payment for all the products. This not only simplifies the buying process but also enhances transparency and security.
The new furniture and interior design marketplace connects suppliers and sellers, providing customers with easy access to a wide range of products in a single location. It is a platform where quality, variety and uniqueness come together to provide customers with a comprehensive and satisfying shopping experience.
The end result of this project? More extensive offer, better access to products and an even stronger position of the Black Red White Group in the furniture industry.
"The huge interest from sellers and the growing number of orders for their products have only confirmed that there is a need for a vertical marketplace in the furniture and interior design industry. The implemented solutions offer unparalleled flexibility to both us - the operator - and our partners, facilitating rapid scaling of the product range. Thanks to this, it is possible to scale up the range of products very quickly and to become one of the largest e-shops in the industry".– Przemysław Porada, E-commerce Business Development Manager, Black Red White.
