Marketplace – integration with Mirakl

The Black Red White Group, which has been present in the dynamic furniture market for almost three decades, is constantly moving forward in the field of e-commerce.

To expand its offerings and attract new customers, the company collaborated with the renowned Mirakl platform to create its own marketplace.

Ideo Software has become a key technology partner in this project. By working with Mirakl and Ideo Software, Black Red White has created a unique and dynamic online shopping environment. This new platform will undoubtedly attract more customers and offer an even greater range of products.

Tasks and objectives

Ensuring the integration of the systems was crucial for the entire process.

To achieve full integration with Mirakl, we engaged in extensive analysis and preparation. Along with integrating the Pimcore system, we also incorporated the popular Polish Przelewy24 payment platform. These integrations formed the foundation for a successful implementation and smooth operation of the new marketplace. That is why the process required attention to detail and a deep understanding of the systems involved.

With professionalism and precision, Black Red White has merged all the elements into a coherent ecosystem. As a result, the company enjoys an efficient shopping experience with streamlined management of products and payments. Black Red White has done an amazing job at putting together the synergies of various platforms, culminating in an advanced and efficient e-commerce ecosystem that functions seamlessly.

"Our main objective was to use the Mirakl marketplace system to seamlessly combine offers from various sellers. Our new architecture includes the newly integrated PIM system, which is essential for efficiently gathering, standardizing, and controlling product data from various sources. With all relevant information such as names, descriptions, features, technical information, and graphics stored in a single location, we can easily integrate external offers with our own products on the Black Red White Store in a structured and streamlined manner."
- Mariusz Nowak, E-commerce and Omnichannel Strategy Director, Black Red White

The advanced two-way synchronization ensures that the store page is always updated with the latest product and supplier information. This, combined with the automatically generated filters and subpages, makes it incredibly easy for customers to navigate and find the exact products they need. Plus, the offer evaluation algorithm guarantees that customers are presented with offers that best match their needs, making their shopping experience even more satisfying and streamlined. By constantly synchronizing prices, customers can easily access the latest information on product costs.

Moreover, they can use the Przelewy24 system to make a hassle-free one-time payment for all the products. This not only simplifies the buying process but also enhances transparency and security.

With the creation of the new marketplace, we have brought together suppliers and sellers in the "furniture and interior design" category, providing customers with a convenient one-stop shop for a wide range of products. The partnership with Mirakl has enabled Black Red White Group to enhance its position in the online furniture market and reach a larger audience.

The new furniture and interior design marketplace connects suppliers and sellers, providing customers with easy access to a wide range of products in a single location. It is a platform where quality, variety and uniqueness come together to provide customers with a comprehensive and satisfying shopping experience.

The end result of this project? More extensive offer, better access to products and an even stronger position of the Black Red White Group in the furniture industry.

"The huge interest from sellers and the growing number of orders for their products have only confirmed that there is a need for a vertical marketplace in the furniture and interior design industry. The implemented solutions offer unparalleled flexibility to both us - the operator - and our partners, facilitating rapid scaling of the product range. Thanks to this, it is possible to scale up the range of products very quickly and to become one of the largest e-shops in the industry".
– Przemysław Porada, E-commerce Business Development Manager, Black Red White.

Benefits for the Client

• Expansion of the product offer
• Intuitive and flexible system
• Increase market reach
• Building good relationships
• Strengthening the position in the industry
• Reaching new customers
• High-quality customer shopping experience
• Technological advantage
• Potential for further expansion