Product site search - BRW.pl integration with Luigi's Box

The Black Red White Group is an esteemed furniture manufacturer and supplier in Poland, catering to the global demand for furniture and interior accessories for almost three decades. The Capital Group comprises Black Red White S.A. and 18 subsidiaries, 10 of which are foreign.

Their wide range of products is available on almost 60 different markets worldwide, solidifying their reputation as a trusted household company for millions of people across the globe.

Tasks and objectives

The Client encountered several challenges, including a vast product selection, a diverse range of products, and a need to enhance the user experience.

An online store that offers a broad range of products in multiple categories with specific features and attributes such as size, colour, material, light source, mattress type, etc., requires a sophisticated and precise product search engine.

This enables customers to find items with desired characteristics and parameters, resulting in a positive shopping experience and increased brand loyalty. To improve the online shopping experience, introducing a dedicated product search engine is crucial. 

A well-implemented engine can increase purchase convenience and improve consumer-brand relationships. However, a poorly integrated engine can display incorrect or missing results, discouraging further purchases.

By comprehensively analysing the store's needs, we could understand the Client’s needs and implement an effective site search engine. This aims to help the online store compete effectively and earn customer trust on the e-commerce market. By analysing the Client's needs, we could understand their challenges.

The Luigi's Box framework has helped to integrate the search engine with the shop, making it easy to create, schedule and monitor complex data processing tasks. To integrate the search engine, it is necessary to customise and import different types of information, such as product descriptions, categories and attributes. This ensures that store customers can easily find what they are looking for.

As per the Client's request, we have taken the necessary steps to achieve complete integration:

• Task definition: The first step was to define data processing tasks, such as retrieving and parsing product data, creating search indexes, optimising queries, etc.
   
• Planning the workflow: We then planned the workflow, that is, the dependencies and workflows between tasks and the order of their execution.
   
• Running tasks: After scheduling the workflow, we started processing the data. In this case, the tasks related to the products' processing are initiated and executed in the appropriate order, taking into account the defined dependencies.
   
• Target integration with the product search engine: Once the data had been processed, the products were integrated into the search engine, allowing for effective product searches in the online store. Product data is stored in the appropriate format and indexed in the search engine.
   
• Synonym-based search: Luigi's Box offers an advanced search function using synonyms. As a result, the e-Commerce platform is able to understand and process the synonymous terms used by customers in site search. For example, if a customer was looking for a "sofa", Luigi's Box would also include synonyms such as "couch" or "settee." This enables the delivery of more accurate and relevant search results, improving the end-user experience and increasing cart value and chances of conversion.
   
• Boosting the number of products: Luigi's Box provided a powerful mechanism for increasing popularity to achieve the Client's goal of prioritising certain products. An e-commerce platform is now able to prioritise certain products based on pre-defined criteria. For example, if a Client wants to boost products that were part of an ongoing promotion, they could give them a higher priority. This ensured that boosted products appeared higher in search results, increasing their visibility and likelihood of purchase.

Luigi's Box has proven to be an excellent choice for our e-Commerce needs. A smooth integration process followed the analysis. Luigi's Box search engine is highly efficient, providing personalised recommendations and quick results for users.

We were fortunate to have the support of our partner, Ideo Software, who offered valuable suggestions to optimise the search process with synonyms and other improvements.

- Mariusz Nowak, E-commerce and Omnichannel Strategy Director, Black Red White

Benefits for the Client:

• Accurate and efficient search results
• Automatic processing of large amounts of product data
• Improving the purchasing path of the end customer
• Positive impact on the relationship with the potential consumer
• Maintaining the level of conversion at a stable level