Voltimum is an exclusive loyalty programme that brings together a community the electrical industry. It brings together more than 400,000 people, mainly installers, manufacturers and distributors. By providing access to the latest industry knowledge and training, it enables professionals to enhance their skills and expertise. The company has several offices around the world, but its headquarters are in Geneva.
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Voltimum Plus loyalty program dedicated to experts of electrical industry
Tasks and objectives
Working closely Motivation Direct, we designed and implemented the Voltimum Plus loyalty programme of installers and proffesionals in tehe electical industry.
The largest distributors involved in the development of this programme are - CEF, KEW Electrical, Shop4, Medlock Electrical Distributors, and well-known international manufactureres – Philips, Schneider Electric, Signify, Linian, and WAGO.
The cross-industry, multi-brand loyalty programme is aimed at prrofessionals in the field.
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The Voltimum Plus loyalty programme is aimed at installers. Its main objective is to retain existing members while attracting new professionals in the electrical industry who want to benefit from the advantages and rewards.
Participants in the programme have been provided with a platform where they can register and make purchases from a partner distributors and manufacturers. Purchases are rewarded with points, which are automatically converted and added to the individual account. An interesting solution is the possibility of signing up for webinars and online events where participants can improve their knowledge and earn points in the programme.
Once a centrain number of points has been collected, it is a possible to exchange them for any prizes, from those available in an extensive catalogue. There is also the option of donating the earned points to charity through the Electrical Industries Charity. They offer a wide range of support services to those who work and have worked in the electrical and energy sectors.
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The Voltimum Plus programme was first launched in the UK and Germany and has been very well received. Just six months after its launch, the number of active participants has exceeded several thousand and new electrical brands are constantly joining the platform. As a result, the programme is due to be launched in 3 other European countires in the near future.
Main benefits for the customer
- An effective loyalty programme that brings together experts in thie field,
- Dissemination of the Voltimum brand,
- Creation of a dedicated community of electrical professionals,
- Dedicated solutions in the administration panel,
- Support for the international development of the brand.