Data is becoming an everyday reality in digital marketing. Unfortunately, not everyone is confident that they are using data correctly and realising its full potential.
A well-calibrated analytics ecosystem is the foundation for building competitive advantage and maximising operational effectiveness. We help plan, choose tools, collect, analyse and tell the story that data tells. We focus on unlocking information that was often previously unavailable, enabling you to make more informed and accurate business decisions.
We provide a holistic approach that answers what is happening, why and to what extent a particular problem is preventing the business from achieving its full potential. Formulating hypotheses and recommendations, and then validating them, enables the implementation of innovative solutions that were previously not possible due to the lack of an appropriate approach to working with data.
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We help you avoid
common analytical issues
- Not using the tool to its full potential
Lack of understanding of how to use the full potential of an analytics tool to increase the effectiveness of digital marketing activities and improve website conversion rates.
- Lack of alignment of analytics with business needs
Using a standard configuration that is not adapted to the specifics of the business, making it difficult to draw valuable conclusions from the data.
- Data scattered across different tools
Dispersal of user data across different tools and lack of connection between, for example, Google Analytics, CRM and the engine that powers the website.
- Difficulty in gaining insight
The problem of identifying problems and formulating hypotheses that can be turned into valuable recommendations to improve conversion rates.
Benefits of holistic data analytics
The benefits of a robust approach to analytics cover a number of areas and can have varying degrees of impact on your business, depending on how data-driven your business is.
The most common benefits we have seen from our clients:
- Obtaining more complete information about the target audience, which allows m.in to better identify the needs of users and thus target advertising more accurately.
- Getting to know the user's pain points and applying solutions to counteract them.
- Recognise user behaviour patterns to better predict future behaviour.
- More accurately allocate budgets to individual traffic acquisition channels thanks to a multi-dimensional assessment of their impact on sales.
- Identifying "low hanging fruit", i.e. problems that can be improved with relatively little effort, allowing you to reap the greatest relative benefits.
- Faster response to market changes.
- More effective allocation of IT spend - building functionality and solutions that are more likely to deliver business value.
- Get a big picture of users by integrating data from multiple sources, e.g. GA, CRM, online store.
- Build competitive advantage, both operationally and strategically.
Tell us about your data analysis needs
The way we work with data
We believe in taking an individual approach to each project. We focus on transparency, knowledge and mutual understanding. During the course of our work, we get to know the specifics of the business in detail, so that we can tailor our activities to the needs of the project in question, enabling us to take analytics to an even higher level.
We help organisations with all aspects of analytics - from data collection, integration and analysis to visualisation (dashboards). Before we start, we assess the current situation and needs, and choose the most appropriate approach.
The tools we use include:
We have supported data analytics
for brands such as:
