Essential integrations for demanding B2B platforms

As experts who have been passionate and committed to supporting the growth of the e-commerce industry for many years, we provide comprehensive solutions that enable our clients to achieve their business goals.

Our specialty is system and application integrations with e-commerce platforms, which we implement and maintain - both in the B2B and B2C segments. We also design and implement dedicated applications that are tailored to specific needs and meet a range of functionalities.

We design all integrations to enable smooth data flow and streamline processes in essential areas such as ERP, logistics, payment systems, WMS warehouse, or DAM, among others.

Why integrate your B2B platform with other systems?

Integrating a B2B platform with other systems is a crucial strategy for achieving full commercial potential. There is a noticeable correlation between the use of a B2B e-commerce platform and the level of technological maturity of companies.

In addition to this, many companies still confuse the basic functionality of CRM and ERP systems with the capabilities offered by a B2B e-commerce platform. They often expect a B2B platform to be able to comprehensively manage customer relationships, which exceeds its capabilities compared to dedicated CRM systems.

Unfortunately, some companies with sophisticated CRM systems are shying away from implementing B2B e-commerce platforms, assuming that they duplicate the functionality of existing CRM systems. However, research shows that both a CRM and a B2B e-commerce platform have distinct functions that can be effectively integrated to maximize efficiency and business potential.

Source: B2B e-commerce report, Deloitte Digital
 

B2B: Essential integrations

One of the cornerstones of growing success in B2B e-commerce is the ability to effectively manage data and customer relationships. Today's companies realize that full commercial potential cannot be achieved without integration with elementary systems. In this context, let us look at the most essential integrations.

ERP (Enterprise Resource Planning)

Our solutions connect your e-commerce platform to your ERP system, allowing you to automatically synchronize data between the two. As a result, your orders, inventory, customer data, and other relevant information are always up-to-date and available in real-time. Integration with ERP allows you to optimize order management and customer service and ensures efficient management of company resources.

CRM (Customer Relationship Management)

With CRM integration, your team will better manage customer relationships, access purchasing data, and personalize offers. This will translate into customer loyalty and value from their purchases. Consider CRM integration as an investment in building lasting relationships and increasing customer loyalty.

PIM (Product Information Management)

Our specialists understand how crucial it is to consistently manage and share product information across different sales platforms. By integrating with PIM, your customers will not only receive uniform and reliable product data but will also experience a significant increase in their shopping experience.

This solution will ensure increased trust in your brand and customer satisfaction at every stage of their shopping experience. Watch the video and learn what PIM is, what it isn't, and how to use it effectively in e-commerce development.

WMS (Warehouse Management System)

Good warehouse management is crucial for efficiency and effectiveness in B2B e-commerce. Integration with a WMS allows you to automatically manage your inventory, optimize picking and packing processes, and monitor the flow of goods. As a result, your warehouse becomes a well-integrated component of the entire B2B e-commerce system, resulting in end-customer satisfaction and greater efficiency. Dawid Roj, Project Manager at Asiston, talks about what the implementation of a WMS looks like and what affects its value to the company.

TMS (Transport Management System)

Integration with a TMS class system allows you to comprehensively manage the transportation process. With this integration, you optimize delivery routes, monitor shipments, control transportation costs, and streamline logistics. Integration with a TMS helps increase efficiency and control over the delivery process and can contribute to savings and improved customer service.

Marketing Automation

Integration with Marketing Automation is worth considering. Although most companies focus on more essential integrations like ERP or CRM, integration with Marketing Automation can provide invaluable benefits. This process allows you to automatically execute campaigns and segment your audience, increasing the effectiveness of your marketing efforts.

It also allows for more precise segmentation of target groups, delivery of personalized messages, and measurement of campaign effectiveness.

Your business, your success - now easier than ever

At Ideo Software, we provide comprehensive technical support and consulting so that your business can benefit from the full potential offered by advanced B2B solutions.

We are ready to help you optimize your business processes, increase efficiency, and achieve B2B e-commerce success so you can improve your competitiveness in the marketplace.

Please feel free to get in touch with us today to start your journey towards harnessing the full potential of advanced integrations and technologies. Your success is our priority!