Loyalty programs

Trust between the customer and the brand is precious in the business world. By rewarding loyal customers, the company creates an image of a seller worth recommending.

A loyalty programme is the ultimate solution for businesses looking to build long-term relationships with their customers, business partners, and employees.

Our Loyalty platform is designed to benefit both parties, leading to a win-win scenario. Participants can earn rewards and take advantage of exclusive promotions, while businesses can strengthen their relationships with users and develop trust.

By choosing our loyalty platform, clients gain access to a comprehensive IT system. It includes modules to effectively manage any loyalty or incentive programme.

We have implemented loyalty programs for:

Voltimum Plus is a cross-industry, multi-brand loyalty program aimed at experts in the field. Major distributors CEF, KEW Electrical, Shop4, Medlock Electrical Distributors, as well as international manufacturers Philips, Schneider Electric, Signify, Linian and WAGO were involved in creating the program.

The Voltimum Plus program was first launched in the UK and has generated a lot of interest. Therefore, the program will be launched in 3 more European countries in the near future.

 

Loyalty Awards is an annual plebiscite that awards the best solutions on the market. It takes place as part of Poland & CEE Customer Loyalty Summit. In this contest jury is a group of professionals in relationship management and building loyalty. They award prizes and distinctions in 6 categories.

The "Coffee Club" program, launched by us for Costa Coffee Poland, got a distinction in two categories.

• "The best loyalty program/activities in services (B2C)",
• "The best new loyalty program/activities of the year 2018".
   

 
In the Blikomania lottery, we have created a system that supports users' registration in the draw and selection of winners. During the entire action, we provided technical support for the project. Motivation Direct was responsible for the organizational area.

Blikomania was one of the largest promotional lotteries in Poland with a total value of 1,000,000 PLN.

Our Loyalty platform has a number of tools that ease the planning and management of a loyalty program. They help to retain consumers and encourage them to repeat purchase.

Our platform has a modular design, which allows you to select only the necessary components and use them to the extent required. It enables to optimize the costs of implementation and the loyalty system’s service. At the same time, it is possible to easily expand the system with additional solutions dedicated to the clients’ needs.

Regarding loyalty programs, the most common approach is accumulating points through purchases and then redeeming them for prizes or discounts. Mixed programs, lotteries, and competitions are also popular reward options.

It is crucial to evaluate all available options to ensure that your company's sales policy is aligned with the most effective reward mechanisms. So, what are the top types of rewarding activities offered in loyalty programmes?

• Completing a specific task,
• registration of codes,
• completing surveys or quizzes,
• recommending the programme to others and/or their subsequent registration in the programme,
• active participation in e-Learning/knowledge tests,
• achieving a sales level or target,
• participation in contests and lotteries,
• doing well in the sales ranking,
• others - determined at the implementation stage.
   

A loyalty programme is a proven solution for building brand loyalty by attracting and engaging users. Customers highly value these initiatives. They are happy to take part in them, resulting in mutual benefits.

Users receive attractive prizes or discounts, while sellers experience long-term sales benefits. Among the many advantages of loyalty programs, the most significant are:

• Creation of a positive brand image,
• Increased trust in the brand,
• Increased brand awareness,
• Boosted sales,
• Repeat purchases of specific products.
   

The idea of implementing a loyalty program is to focus on a long-term marketing plan aimed at building and maintaining a good relationship with your clients. The most frequently used mechanisms are:

• Discount coupon programs
• Preferential treatment for your best customers
• Accumulating points for future purchases
• Creating events to bring up links with your brand
• Social corporate responsibility

We ensure that your program will be available on any platform and will size correctly for smartphones, tablets, PCs and other mobile devices. It will always function as intended to provide the best possible user experience.
 

Designing effective loyalty programs requires proper preparation. Most often, we start with a preliminary analysis carried out together with the client and a detailed analysis of the programme’s goals which need to be achieved. It is also important to know the expectations of program participants because its effectiveness depends on them.

The stage of cooperation from which we must start is an in-depth assessment of the situation. It includes the analysis of business processes, the number of future program participants and their needs, technologies that can be used, and also a possible project implementation model. If the project should bring the expected benefits, we must also confirm the purposefulness of the entire undertaking from a business point of view.
 

We know that the world is getting smaller, and regardless of the subject of cooperation our mutual contact is supposed to be smooth. We have experience in this area too.