Loyalty Platforms development

Our platform offers a range of powerful tools that streamline the planning and management of loyalty programmes. These tools not only increase customer retention but also drive repeat purchases, resulting in significant business growth.

One of the best loyalty platforms available on the market

Loyalty Awards is an annual plebiscite that awards the best solutions on the market. It takes place as part of Poland & CEE Customer Loyalty Summit. In this contest jury is a group of professionals in relationship management and building loyalty. They award prizes and distinctions in 6 categories. The "Coffee Club" program, launched by us for Costa Coffee Poland, got a distinction in two of them.

• "The best loyalty program/activities in services (B2C)",
• "The best new loyalty program/activities of the year".

We are proud to have received numerous awards, including the prestigious Forbes Diamonds, the Financial Times FT1000 ranking and Technology Fast 50 CE by Deloitte. These recognitions have firmly established Ideo Software as the fastest-growing leader in Europe's loyalty and motivation industry.

Our loyalty platform is designed with a focus on modularity, allowing you to select only the necessary components and use them according to your needs. This feature optimises implementation costs and service of the loyalty system while facilitating expansion with additional solutions tailored to our clients' specific requirements.
 

Benefits of implementation

A loyalty programme is a proven solution for building brand loyalty by attracting and engaging users. Customers highly value these type of  initiatives. They are happy to take part in them, resulting in mutual benefits.

Loyalty Programme is a winning proposition for everyone involved. Users receive attractive prizes or discounts, while sellers experience long-term sales benefits.

Loyalty programme tailored to your needs

To ensure the effective management of any loyalty or incentive programme, our platform offers a comprehensive set of functional modules:

• The promotions module gives you the freedom to choose how to reward participants. Options include discounts, special offers, discount codes and much more. Setting up promotion rules is simple and can be done at the click of a button.
   
• Communication module ensures effective communication with loyalty programme members through multiple channels.
   
• Analysing and reporting module helps to analyse the effects of implemented strategies and generates reports based on collected data.
   
• Reward catalogue management module enables the creation of a comprehensive rewards catalogue that provides products and services that perfectly match the needs of both customers and employees.
   
• The e-learning module provides high-level learning that is available anywhere, anytime. It allows you to create self-paced courses using simple tools with no technical knowledge.
   
• The administration module allows you to manage participant databases, communications and prize catalogues. You can also access detailed reports and analyses.
   
• The content management module is based on our proprietary Edito CMS and facilitates the content management of the loyalty programme website. With the help of the tool dedicated to maintaining structure and content, you can confidently publish information on time, which is essential for achieving success in the digital world.

Our Loyalty Platform has been used by Motivation Direct for many years. Motivation Direct is a leader on the Polish market in the comprehensive organisation of loyalty and incentive programmes, competitions and lotteries.

Read the case study for more information

Motivation Direct: From start-up to the Europe's loyalty leader 

Anatomy of a successful Loyalty Program

1. Set a goal
   Setting a clear goal is super important when creating a loyalty program that really works. You could be looking to increase profits, gain more customers, or get a bigger market share.
   
   The great thing is that you do not have to limit yourself to just one goal. Instead, it is best to create different goals that target different customers at different stages of their relationship with your business. Make sure everything aligns with your overall business strategy and customer-focused approach.
    
2. Specify an action
   If you want to achieve your business objectives, it is a great idea to make the requirements for earning rewards crystal clear. This can include things like making a certain amount of purchases, referring to friends, or downloading your app.
   
   By doing this, we can create a fair exchange where everyone benefits instead of just handing out gifts with no strings attached. When we are upfront about what we expect from our customers, we can build a strong relationship based on trust and mutual benefit.
    
3. Offer a reward
   Loyalty programs are great for getting customers to do things like buy more products or download an app. But to be successful, these programs need to offer rewards that match what their customers want and care about.
   
   If the rewards are not good enough, the program will not work, and it will be a waste of time and money. So, businesses need to be thoughtful in how they choose and design their loyalty programs to make sure they are actually motivating and keeping their customers happy.

Explore our platform and see how it can respond to your individual needs.
Schedule a free consultation with our expert.

High performance and safety standards

To ensure the highest quality, the projects are subject to rigorous safety and performance tests.

We support our Clients by analysing their current situation and business objectives and offering customisable services that can be scaled to meet even the most unique requirements.

Ideo Software meets the Open Web Application Security Project standard (OWASP TOP 10) and other standards for digital data security.

Our services are delivered through three specialised hosting centres and the Microsoft Azure cloud computing platform.

The administrative support and up-to-date backups ensure that clients' data is secure. We closely monitor all our projects to respond quickly to any unexpected issues. The way we store and access data complies with current legislation, such as the General Data Protection Regulation.

We know that the world is getting smaller, and regardless of the subject of cooperation our mutual contact is supposed to be smooth. We have experience in this area too.